These are additional keywords that you can use as subtopics or tangents to your primary keyword. The primary keyword is the most important and most specific keyword that you’re going to target in your content. In content creation, these can be thought of as your secondary keywords. From there, you can start mapping out additional bubbles that relate to your primary topic to help you flesh out the entire piece. This bubble is your primary or your focus keyword. You always begin with a single topic bubble. Picture a content topic map – the bubble map that helps you navigate from one topic to the next. In content creation and research, a keyword is most easily defined as your primary topic.

Keyword research helps you target the audience searching for these answers and solutions. After all, the primary reasons for content creation are addressing a frequently asked question or providing a solution to a common problem.

However, turning those ideas into engaging, actionable content that your audience will want to read requires that you take the time to turn your idea into a searchable topic. Topic ideation can be quite simple for the skilled marketer who has their eye on the industry and can spot noteworthy changes that need to be addressed and discussed at greater lengths. With keyword research, you can come up with content topics easier. One of the most beneficial tools that you can invest in is keyword research. Sure, while nothing in content marketing is guaranteed, having the right set of tools at your disposal can help you increase not only your content’s reach, but your overall return on investment as well. Well, you can – but that’s not going to guarantee you get the results you want. From there, you let the creative juices begin flowing, polish up the final piece, and hit the “share” button! Right? When you write a new piece of content, whether it’s a blog post, product page, or even a social media post, the first thing you need to do is come up with the initial concept or topic idea. Keyword Research Helps Your Website Rank On Search Engines

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